VOGUE ACCESSORI n.112: VOGUE JEWEL Autumn/Winter 10/11

Fani - Firenze - Siena

A soft, enveloping light with golden nuances- like those of jewelry- can be found throughout this space with essential architectural shapes that put the focus on the rigorous lines that outline the large display cases. Welcome to the Fani Jewelry boutique in Florence.

Situated in the famous via Tornabuoni in the heart of historic center, this is the most representative showcase for the Fani Gioielli collections, which have come about  for the passion for experimentation and entrepreneurial spirit of sisters Marinella and Helga and the creative intuition of designer Maria Grazia De Rosi Bonifazi.

In the space in Florence, loyal clients of the excellence of Italian-made craftsmanship can also find international watch collections from Rolex and Chanel. In the ‘sister store’ in Siena, just a stone’s throw from piazza del Campo, jewels by Bulgari, Pomellato and Dodo can be found alongside the Fani Gioielli

A JEWEL OF A WOMAN - Florence Made in Tuscany

How did Fani Gioielli come into being?
The company was created by my father, my sister Helga and I started working with him when we finished our studies. Fani Argenti had been around since the 1960s and was a small artisan workshop that continued to grow until it reached over 100 employees. Fani Gioielli, instead, was created in the 1960s with designer Maria Grazia De Rosi Bonifazi who, with her creativity, made certain that the brand became famous also abroad. In 2000, the shop in via de’ Tornabuoni was opened.

What are your passions?
I really like to cook. Now I’m really getting in to golf.

What is your life in Florence like?
Enjoying a sunset aperitif with friends on one of Florence’s many panoramic terraces.

What do you look for when you travel and what do you always bring with you?
While travelling I am curious about everything. I observe, look around. I like discovering new places and try to appreciate what each place offers, especially the food .But coming back to Florence, I am always thankful to have been born here.

Favorite quote?
“God helps happy people”

ROLEX GOLF 2011 – TROPHY FANI GIOIELLI

On March 31st 2007 when the last Rolex contest was helded at the prestigious and long-standing course of the Florence Golf Club Ugolino, established in the 1889 in the heart of Florence, at the Cascine, and then moved on 1973 in the current location of Via Chiantigiana, crossroad of good wine, of an excellent cuisine and the fascination of Tuscany country

After four years, the trophy Rolex Golf 2011 – Trofeo Fani Gioielli is back to the suggestive scenario of the original Etruscan land

As then, also on Saturday April 30th, the Authorized Dealer Fani Gioielli will be by side of  Genevan  Maison during this golf day, relax and nature will see, as usual, the participation of the other established partners:  Donnafugata that will offer their own wines illustrated by a sommelier from  AIS,  Acqua Panna, S. Pellegrino and Antica Gelateria del Corso will refresh the golf  players  until the last hole.

Fani gioelli borns in the 90th’s  as craft workshop from the affirmed school of the Florentine teachers.

As time passed the collections began vehicle of contemporary charme and versatile elegance.

40 years of experimentation and research have converted the "bottega" to company, that is today one of the most important in the sector.

The central venue of Via dei Tornabuoni in Firenze hosts a large assortment of Rolex models  capable to satisfy the demand of people always growing and demanding.